Creative Direction is simply the process of determining how to best represent a concept visually through selecting the suitable them, colors, design elements, and visuals.

 

For Example:

  • Promotional Collateral (products packaging and catalogs, photoshoots, blog posts, website layout)

  • Print (book covers and outline, editorial magazines, advertisement posters)

 

  • For Clients Only: Vendors Outsourcing and Project Management:

Commission and oversee third party’s such as artists, photographers, videographers, graphic designers, printers on projects and ensure timely completion of the client’s deliverables.