Basma Altwejri

Basma Altwejri is a creative strategist by passion and a business development specialist by profession. Her experience includes various in both the commercial and nonprofit sectors. Entities such as King Khalid Foundation, Savills, JLL, and Alf Khair.


In 2021 she founded Experienceelia consultancy offering services of creative direction, visual merchandising strategies, events management, and designing CSR programs.


Prior to Experienceelia, she founded “Pay it Forward” a social initiative in which she led the planning and execution of multiple projects. She is the author of the book “From Society for Society” which features insights from leading social pioneers to guide readers on how to transform their ideas into visible projects and actualize their vision of change.


Basma holds a Bachelor’s degree in finance from Alfaisal University. In addition to receiving a certification from the oxford entrepreneurial leadership program at Mansfield college as well as a “retail management, marketing, and leasing fundamentals” certification by MECSC.